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Back
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Module 1- Introduction to Digital Marketing
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Session 1- Introduction to Digital marketing
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Session 2- How does digital marketing work
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Module 2- Understanding your customers
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Session 1- Understanding your Audience
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Session 2- Buyer Persona
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Session 3- Finding Target Audience
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Module 3- Setting up your website
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Part 1- Website and its importance
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Session 1- Introduction to Website
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Session 2- Important Terms (URL)
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Session 3- Important Terms (Hosting and Domain)
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Session 4- Free vs Paid hosting
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Session 5- WordPress Introduction
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Session 6- WordPress Installation
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Session 7- Important Tips
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Part 2- Wordpress Introduction
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Session 1- First Look at WordPress
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Session 2- First setting
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Part 3- Creating a website under 30 minutes
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Session 1- Important Plugins
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Session 2- Importing Templates
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Session 3- Header and Footer
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Session 4- Mobile Friendly Options
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Part 4- Deep Dive in Elementor
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Session 1- Deep Dive in Elementor
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Session 2- Making Website Live
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Session 3- Backup and Restore
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Module 4- Search Engine Optimization
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Session 1- Introduction to SEO
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Session 2- Understanding Keywords
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Session 3- Types of keywords
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Session 4- Find Your Target Keyword
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Session 5- Common Mistakes
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Session 6- SEO Your Website
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Module 5- Copywriting
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Session 1- Copywriting
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Session 2- Connect Emotionally
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Session 3- AIDA Model
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Session 4- Tips for Copywriting
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Module 6- Email Marketing
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Session 1- E-mail Marketing Introduction
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Session 2- Adding Subscribers - 1
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Session 3- Adding subscribers - 2
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Session 4- Import contacts from Excel
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Session 5- Mailchimp Settings
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Session 6- Popup Forms 1
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Session 7-Popup Form 2
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Session 8- Embedded Form
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Session 9- Landing Page
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Session 10- Welcome Mail
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Session 11- Sending Mails
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Module 7- Instagram Marketing
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Session 1- Introduction to Instagram Marketing
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Session 2- Creating an Instagram Account
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Session 3- Business Account
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Session 4- Fonts and Emoji
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Session 5- Creating Post
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Session 6- Call to Action
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Session 7- Hashtags
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Session 8- Designing Post
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Session 9- Videos for Instagram
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Session 10- Creating video
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Session 11- Introduction to Stories
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Session 12- Instagram Stories
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Session 13- Insights and Promotions
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Module 8- Facebook Marketing
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Session 1- Introduction to Facebook marketing
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Session 2- Facebook New Interface
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Session 3- Creating a Facebook page
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Session 4- Create Post
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Session 5- Insights
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Session 6- Facebook Ad Manager
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Session 7- Creating Your First Campaign
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Session 8- Facebook Ads - 1
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Session 9- Facebook Ads - 2
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Session 10- Facebook Ads - 3
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Module 9- Quora Marketing
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Session 1- Introduction to Quora Marketing
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Session 2- Creating Quora Account
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Session 3- Quora Profile
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Session 4- Question List
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Session 5- Answering a Question
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Session 6- Creating Page
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Module 10- Pinterest Marketing
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Session 1- Introduction to Pinterest
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Session 2- How to Use Pinterest
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Session 3- Business Account
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Session 4- Pinterest Boards
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Module 11- LinkedIn Marketing
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Session 1- LinkedIn Introduction
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Session 2- Profile
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Session 3- Leads
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Session 4- Increasing Connections
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Session 5- Writing an Article
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Session 6- LinkedIn Ads
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Module 12- Twitter Marketing
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Session 1- Introduction to Twitter
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Session 2- Optimizing Profile
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Session 3- Different Types of Tweets
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Session 4- Twitter Features
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Session 5- Twitter on Your Website
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Session 6- Twitter Analytics
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Module 13- YouTube Marketing
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Session 1- Introduction
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Session 2- Customize Your Channel
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Session 3- YouTube Video Ideas
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Session 4- Uploading a video
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Session 5- Adding Cards
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Session 6- YouTube Features
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Session 7- YouTube Ads
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Session 8- YouTube Analytics
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Module 14- Branding
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Session 1- Branding Vs. Marketing
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Session 2- Purpose
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Session 3- Vision
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Session 4- Mission
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Session 5- Values
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Session 6- Logo
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Module 15- Miscellaneous
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Session 1- Canva Introduction
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Session 2- Canva getting started
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Session 3- Canva Pro Features
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Session 4- Alternative
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Session 5- Alternative 2
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Session 6- Marketing Plan
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Session 7- App Marketing
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Congratulations!
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Digital Marketing Project
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Digital Marketing Final Project
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Digital Marketing Final Exam
Preview - Digital Marketing
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