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Module 1- Introduction to Digital Marketing
Session 1- Introduction to Digital marketing
Session 2- How does digital marketing work
Module 2- Understanding your customers
Session 1- Understanding your Audience
Session 2- Buyer Persona
Session 3- Finding Target Audience
Module 3- Setting up your website
Part 1- Website and its importance
Session 1- Introduction to Website
Session 2- Important Terms (URL)
Session 3- Important Terms (Hosting and Domain)
Session 4- Free vs Paid hosting
Session 5- WordPress Introduction
Session 6- WordPress Installation
Session 7- Important Tips
Part 2- Wordpress Introduction
Session 1- First Look at WordPress
Session 2- First setting
Part 3- Creating a website under 30 minutes
Session 1- Important Plugins
Session 2- Importing Templates
Session 3- Header and Footer
Session 4- Mobile Friendly Options
Part 4- Deep Dive in Elementor
Session 1- Deep Dive in Elementor
Session 2- Making Website Live
Session 3- Backup and Restore
Module 4- Search Engine Optimization
Session 1- Introduction to SEO
Session 2- Understanding Keywords
Session 3- Types of keywords
Session 4- Find Your Target Keyword
Session 5- Common Mistakes
Session 6- SEO Your Website
Module 5- Copywriting
Session 1- Copywriting
Session 2- Connect Emotionally
Session 3- AIDA Model
Session 4- Tips for Copywriting
Module 6- Email Marketing
Session 1- E-mail Marketing Introduction
Session 2- Adding Subscribers - 1
Session 3- Adding subscribers - 2
Session 4- Import contacts from Excel
Session 5- Mailchimp Settings
Session 6- Popup Forms 1
Session 7-Popup Form 2
Session 8- Embedded Form
Session 9- Landing Page
Session 10- Welcome Mail
Session 11- Sending Mails
Module 7- Instagram Marketing
Session 1- Introduction to Instagram Marketing
Session 2- Creating an Instagram Account
Session 3- Business Account
Session 4- Fonts and Emoji
Session 5- Creating Post
Session 6- Call to Action
Session 7- Hashtags
Session 8- Designing Post
Session 9- Videos for Instagram
Session 10- Creating video
Session 11- Introduction to Stories
Session 12- Instagram Stories
Session 13- Insights and Promotions
Module 8- Facebook Marketing
Session 1- Introduction to Facebook marketing
Session 2- Facebook New Interface
Session 3- Creating a Facebook page
Session 4- Create Post
Session 5- Insights
Session 6- Facebook Ad Manager
Session 7- Creating Your First Campaign
Session 8- Facebook Ads - 1
Session 9- Facebook Ads - 2
Session 10- Facebook Ads - 3
Module 9- Quora Marketing
Session 1- Introduction to Quora Marketing
Session 2- Creating Quora Account
Session 3- Quora Profile
Session 4- Question List
Session 5- Answering a Question
Session 6- Creating Page
Module 10- Pinterest Marketing
Session 1- Introduction to Pinterest
Session 2- How to Use Pinterest
Session 3- Business Account
Session 4- Pinterest Boards
Module 11- LinkedIn Marketing
Session 1- LinkedIn Introduction
Session 2- Profile
Session 3- Leads
Session 4- Increasing Connections
Session 5- Writing an Article
Session 6- LinkedIn Ads
Module 12- Twitter Marketing
Session 1- Introduction to Twitter
Session 2- Optimizing Profile
Session 3- Different Types of Tweets
Session 4- Twitter Features
Session 5- Twitter on Your Website
Session 6- Twitter Analytics
Module 13- YouTube Marketing
Session 1- Introduction
Session 2- Customize Your Channel
Session 3- YouTube Video Ideas
Session 4- Uploading a video
Session 5- Adding Cards
Session 6- YouTube Features
Session 7- YouTube Ads
Session 8- YouTube Analytics
Module 14- Branding
Session 1- Branding Vs. Marketing
Session 2- Purpose
Session 3- Vision
Session 4- Mission
Session 5- Values
Session 6- Logo
Module 15- Miscellaneous
Session 1- Canva Introduction
Session 2- Canva getting started
Session 3- Canva Pro Features
Session 4- Alternative
Session 5- Alternative 2
Session 6- Marketing Plan
Session 7- App Marketing
Congratulations!
Digital Marketing Project
Digital Marketing Final Project
Digital Marketing Final Exam